This is one of the best advertisements
that I have seen. It's creative and relevant. But there are a lot of
advertisements that they use irrelevant attraction for the good that they want
to sell. Most popular one is using sexual attraction for some goods that there
is no relation between that good and sexuality. This process is
shaping our understanding about social reality but in a subtle way. Mostly we
are not aware about these advertisements’ influences. For example using soap or
toothpaste, is it for being clean and healthy or attract others?
In my opinion the advertising agency don't care about being logical or socially responsible. Any trick is OK as far as it works. And because the ads with the sexual contents attract many people,and are relatively easy and cheap to make so BINGO!.Everyone gets what they want. Advertising is about money(big money) not education.
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